Redesign a package
3D Design in Advertising Course
Role: Art Director, Designer
Chameleon Cold-Brew Pods
Challenge: redesign a current product package which
was chosen by another classmate
Chameleon Cold-Brew is a pretty rad brand. They pride themselves on being sustainable, organic, fair-trade and have a Rainforest Alliance certificate.
But, their packaging for their pods wasn't visually communicating their sustainable and organic values. I decided to put my green thumb to work (ha!) and dive into this redesign. The pods themselves are fairly small, so I decided to decrease the size into a sleeker shape for less waste. This packaging is also completely compostable.
For the print: I added hand drawn elements, a touch of burnt orange for the hazelnut flavor, and stayed with their font.
Check out the old package and my redesign below!