Redesign a package

3D Design in Advertising Course

Role: Art Director, Designer

2018

Chameleon Cold-Brew Pods

Challenge: redesign a current product package which

was chosen by another classmate

Chameleon Cold-Brew is a pretty rad brand. They pride themselves on being sustainable, organic, fair-trade and have a Rainforest Alliance certificate.

But, their packaging for their pods wasn't visually communicating their sustainable and organic values. I decided to put my green thumb to work (ha!) and dive into this redesign. The pods themselves are fairly small, so I decided to decrease the size into a sleeker shape for less waste. This packaging is also completely compostable.

For the print: I added hand drawn elements, a touch of burnt orange for the hazelnut flavor, and stayed with their font. 


Check out the old package and my redesign below!

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